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Recent Activities

Activities between Nov. 16, 2024, 12:34 a.m. and Nov. 23, 2024, 12:34 a.m. from: Ad Technology.

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YMCA Taps The Martin Agency as Agency of Record

Document Date: Nov. 21, 2024, 1:31 p.m. / Source: PR Newswire
Activity Class: PartnershipActivity
Partnership: Document Extract: YMCA Taps The Martin Agency as Agency of Record. The agency will help the organization celebrate its 175th anniversary in the U.S. CHICAGO, Nov. 21, 2024 /PRNewswire/ - YMCA of the USA has named The Martin Agency as its advertising agency of record, following a competitive review by the organization. The Martin Agency will be responsible for the development of an integrated brand campaign that will be implemented in local communities nationwide surrounding the organization's 175th anniversary in the United States. Details of the deal were not disclosed, but COMvergence estimates the YMCA's 2024 media spend at $ 30 million.
Document Source: https://www.prnewswire.com/news-releases/ymca-taps-the-martin-agency-as-agency-of-record-302313019.html (archive.org page / archive.org listing)


Xumo and PubMatic Partner to Expand Programmatic Advertising

Document Date: Nov. 21, 2024, 3:05 p.m. / Source: GlobeNewswire
Activity Class: PartnershipActivity
Partnership: Document Extract: Xumo and PubMatic Partner to Expand Programmatic Advertising. PHILADELPHIA and REDWOOD CITY, Calif., Nov. 21, 2024 (GLOBE NEWSWIRE) - Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic (Nasdaq: PUBM) an independent technology company delivering digital advertising's supply chain of the future, announced a partnership today to make Xumo's premium inventory programmatically available to advertisers via PubMatic. As the digital advertising ecosystem becomes more crowded and convoluted, advertisers are calling for the data-driven insights and signals necessary to optimize their media investment. With this collaboration, advertisers can unlock unprecedented reach and targeting capabilities across Xumo properties, strengthened by PubMatic's robust supply path optimization (SPO) relationships with buyers. " At Xumo, we are focused on how we can make it as simple and transparent as possible for advertisers to access our diverse content library ," says Ying Wang, General Manager, Xumo Advertising.
Document Source: https://www.globenewswire.com/news-release/2024/11/21/2985376/0/en/Xumo-and-PubMatic-Partner-to-Expand-Programmatic-Advertising.html (archive.org page / archive.org listing)


Xumo and PubMatic Partner to Expand Programmatic Advertising

Document Date: Nov. 21, 2024, 3:05 p.m. / Source: GlobeNewswire
Activity Class: PartnershipActivity / Region: Philadelphia, Redwood City
Provided_By: Partnership: Document Extract: Xumo and PubMatic Partner to Expand Programmatic Advertising. PHILADELPHIA and REDWOOD CITY, Calif., Nov. 21, 2024 (GLOBE NEWSWIRE) - Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic (Nasdaq: PUBM) an independent technology company delivering digital advertising's supply chain of the future, announced a partnership today to make Xumo's premium inventory programmatically available to advertisers via PubMatic. As the digital advertising ecosystem becomes more crowded and convoluted, advertisers are calling for the data-driven insights and signals necessary to optimize their media investment. With this collaboration, advertisers can unlock unprecedented reach and targeting capabilities across Xumo properties, strengthened by PubMatic's robust supply path optimization (SPO) relationships with buyers. " At Xumo, we are focused on how we can make it as simple and transparent as possible for advertisers to access our diverse content library ," says Ying Wang, General Manager, Xumo Advertising.
Document Source: https://www.globenewswire.com/news-release/2024/11/21/2985376/0/en/Xumo-and-PubMatic-Partner-to-Expand-Programmatic-Advertising.html (archive.org page / archive.org listing)


Mediaocean to Acquire Innovid (NYSE:CTV)

Document Date: Nov. 21, 2024, 1:58 p.m. / Source: Business Wire
Activity Class: CorporateFinanceActivity / Type: Acquisition
Buyer: Target: Document Extract: Mediaocean, a foundational partner for omnichannel advertising, and Innovid (NYSE: CTV) , an independent software platform for the creation, delivery, measurement, and optimization of advertising, today announced they have entered into a definitive agreement in which Mediaocean will acquire Innovid.
Document Source: https://www.businesswire.com/news/home/20241121251403/en/Mediaocean-to-Acquire-Innovid-NYSECTV (archive.org page / archive.org listing)


Mediaocean to Acquire Innovid (NYSE:CTV)

Document Date: Nov. 21, 2024, 1:58 p.m. / Source: Business Wire
Activity Class: CorporateFinanceActivity / Type: Merger
Protagonist: Document Extract: As part of the deal, Innovid will merge with Flashtalking to create a premier global, independent, omnichannel ad tech platform.
Document Source: https://www.businesswire.com/news/home/20241121251403/en/Mediaocean-to-Acquire-Innovid-NYSECTV (archive.org page / archive.org listing)


AGENTIO RAISES $12M SERIES A LED BY BENCHMARK TO FURTHER TRANSFORM CREATOR-LED ADVERTISING WITH AI TECHNOLOGY

Document Date: Nov. 19, 2024, 1 p.m. / Source: PR Newswire
Activity Class: CorporateFinanceActivity / Type: Investment / Region: New York City
Investor: Target: Document Extract: NEW YORK, Nov. 19, 2024 /PRNewswire/ - Agentio, the first ad platform that scales, measures, and streamlines creator content advertising, has raised a $ 12M Series A led by Benchmark (investments include Cerebras, HeyGen, 11x, Fireworks AI, eBay, Instagram, Uber and Twitter) , in addition to investments from existing investors Craft Ventures and AlleyCorp, as well as industry-leading marketing executives and creators.
Document Source: https://www.prnewswire.com/news-releases/agentio-raises-12m-series-a-led-by-benchmark-to-further-transform-creator-led-advertising-with-ai-technology-302309719.html (archive.org page / archive.org listing)


Agentio raises $12M from Benchmark for its YouTube ad marketplace

Document Date: Nov. 19, 2024, 1 p.m. / Source: TechCrunch
Activity Class: CorporateFinanceActivity / Type: Investment / Region: United States
Investor: Target: Document Extract: Creator marketplace startup Agentio, which has built an automated platform for YouTubers to sell their ad slots to brands, has raised $ 12 million in Series A funding led by Benchmark with participation from returning investors Craft Ventures and AlleyCorp.
Document Source: https://techcrunch.com/2024/11/19/agentio-raises-12-million-from-benchmark-for-its-youtube-ad-marketplace/ (archive.org page / archive.org listing)


Bell Media and StackAdapt Partner to Accelerate Canadian Programmatic Growth

Document Date: Nov. 19, 2024, 2 p.m. / Source: Business Wire
Activity Class: PartnershipActivity / Region: Canada
Partnership: Document Extract: With CTV demand in Canada continuing to grow, this partnership equips advertisers to scale campaigns effectively across the country's largest and fastest-growing digital landscape. " Partnering with Bell Media amplifies our mission to offer premium, accessible inventory to Canadian advertisers across all channels ," said Greg Joseph, VP of Inventory Development at StackAdapt. " Together, we 're strengthening Canada's programmatic ecosystem, empowering advertisers with unparalleled tools to engage audiences in meaningful ways ." " This partnership with StackAdapt marks a strategic step forward in aligning Bell Media's premium CTV and digital inventory with the evolving needs of advertisers in Canada and beyond ," said Sabrina Segal, Director of Advanced Advertising and National Sales at Bell Media. " With a projected 350 % increase in our CTV inventory by 2025, far outpacing the industry, this collaboration ensures our advertising clients can effectively leverage our expansive portfolio of assets to make a strong impact in a highly competitive digital landscape ."
Document Source: https://www.businesswire.com/news/home/20241119225045/en/Bell-Media-and-StackAdapt-Partner-to-Accelerate-Canadian-Programmatic-Growth (archive.org page / archive.org listing)


Elon Musk's X has signed up a new adtech partner as it looks to boost advertising revenue

Document Date: Nov. 19, 2024, 7:54 p.m. / Source: Business Insider
Activity Class: PartnershipActivity
Partnership: Document Extract: X's ad revenue has lagged after Musk's take over and the company has sued some advertisers. Elon Musk's X has signed up the adtech company PubMatic as an authorized seller of its ads, as it looks to outside companies to help boost ad revenue, Business Insider has learned. PubMatic is a supply-side platform that helps the publishers of websites, apps, e-commerce sites, and streaming-TV providers generate revenue from advertising. Advertisement. A spokesperson for PubMatic declined to comment for this article but pointed BI to comments about the partnership with X made by the adtech company's chief executive, Rajeev Goel, on its earnings call last week.
Document Source: https://www.businessinsider.com/x-signed-up-pubmatic-as-partner-to-sell-its-ads-2024-11 (archive.org page / archive.org listing)


Mediavine Partners with Scope3 to Decarbonize Digital Advertising

Document Date: Nov. 19, 2024, 2 p.m. / Source: GlobeNewswire
Activity Class: PartnershipActivity
Partnership: Document Extract: Through this partnership, Mediavine and Scope3 will identify and take action on decarbonization opportunities across Mediavine's portfolio of ad solutions. The partnership will begin with a diligent audit of the environmental impact of Mediavine's tech stack, to accurately model and report on emissions generated in the supply path from digital advertising purchases on Mediavine's portfolio of websites. Utilizing Scope3's Collaborative Sustainability Platform will provide the Mediavine team with a comprehensive suite of tools and resources that highlight the greatest areas of impact, and opportunities to drive greater efficiency. Together, Scope3 and Mediavine will package and communicate the emission reduction benefits of Mediavine's inventory to major brands and agencies, encouraging them to leverage these carbon insights for future media investments. Today's announcement furthers Mediavine's ongoing dedication to sustainability, building on previous collaborations with measurement platform 51toCarbonZero to quantitatively measure its corporate emissions for 2023, and to develop a strategy toward net-zero goals.
Document Source: https://www.globenewswire.com/news-release/2024/11/19/2983676/0/en/Mediavine-Partners-with-Scope3-to-Decarbonize-Digital-Advertising.html (archive.org page / archive.org listing)


Mediavine Partners with Scope3 to Decarbonize Digital Advertising

Document Date: Nov. 19, 2024, 2 p.m. / Source: GlobeNewswire
Activity Class: PartnershipActivity
Partnership: Document Extract: Today's announcement furthers Mediavine's ongoing dedication to sustainability, building on previous collaborations with measurement platform 51toCarbonZero to quantitatively measure its corporate emissions for 2023, and to develop a strategy toward net-zero goals. Mediavine was also one of the first publisher partners to join Ad Net Zero's five-step action plan, the largest coalition of companies across the ad industry focused on reducing the carbon impact of developing, producing, and running advertising. " As the largest exclusive ad management firm in the U.S., we have a responsibility to lead the charge towards a more sustainable digital advertising industry ," said Amanda Martin, CRO at Mediavine. " Collaborating with an industry-leading company like Scope3, that is working to create large-scale change within advertising, is a significant step in the right direction for a more efficient future ." " Our mission at Scope3 is to equip organizations with the insights they need to reduce their environmental impact while improving efficiency and effectiveness across the advertising ecosystem ," said David Fischer, Head of Ad Tech Platforms at Scope3.
Document Source: https://www.globenewswire.com/news-release/2024/11/19/2983676/0/en/Mediavine-Partners-with-Scope3-to-Decarbonize-Digital-Advertising.html (archive.org page / archive.org listing)


AiAdvertising Announces CFO Transition in Preparation for Nasdaq Uplisting

Document Date: Nov. 22, 2024, 12:01 p.m. / Source: Business Wire
Activity Class: RoleActivity / Type: Starting
Role: Person: Organization: Document Extract: AiAdvertising, Inc. (OTC: AIAD) , an industry leader in AI-powered digital advertising solutions, today announced the appointment of Douglas Beck, CPA, a seasoned finance and accounting executive, as Chief Financial Officer, replacing John Small as part of a planned transition given the company's uplisting strategy and inflection point.
Document Source: https://www.businesswire.com/news/home/20241122700911/en/AiAdvertising-Announces-CFO-Transition-in-Preparation-for-Nasdaq-Uplisting (archive.org page / archive.org listing)


AiAdvertising Announces CFO Transition in Preparation for Nasdaq Uplisting

Document Date: Nov. 22, 2024, 12:01 p.m. / Source: Business Wire
Activity Class: RoleActivity / Type: Finishing
Role: Person: Organization: Document Extract: AiAdvertising, Inc. (OTC: AIAD) , an industry leader in AI-powered digital advertising solutions, today announced the appointment of Douglas Beck, CPA, a seasoned finance and accounting executive, as Chief Financial Officer, replacing John Small as part of a planned transition given the company's uplisting strategy and inflection point.
Document Source: https://www.businesswire.com/news/home/20241122700911/en/AiAdvertising-Announces-CFO-Transition-in-Preparation-for-Nasdaq-Uplisting (archive.org page / archive.org listing)


Genuin Expands Leadership With New CRO and Key Commercial Hires; Announces Groundbreaking Partnerships for AdTech Integration

Document Date: Nov. 20, 2024, 2:42 p.m. / Source: prweb
Activity Class: RoleActivity / Type: Starting
Role: Person: Organization: Document Extract: Genuin welcomes Rachel Klausner as its first Chief Revenue Officer. A seasoned leader with 20 years of experience in digital advertising and MarTech, Rachel has played instrumental roles in driving high-growth businesses to multiple nine-figure exits. Most recently, Rachel served as SVP, Sales and Data Marketplace at Captify, where she expanded the business across North America and built an eight-figure ARR business from scratch, forging alliances with Amazon, Starbucks, Nestle, Apple, and more. Her career highlights also include founding roles at Innovation Interactive (360i and IgnitionOne) and leading global commercial growth at OpenSlate, acquired by DoubleVerify. " Genuin has created a net new media opportunity for O & O properties and is poised to redefine the future of community-driven digital advertising ," Rachel Klausner said.
Document Source: https://www.prweb.com/releases/genuin-expands-leadership-with-new-cro-and-key-commercial-hires-announces-groundbreaking-partnerships-for-adtech-integration-302311220.html (archive.org page / archive.org listing)


StackAdapt Welcomes Anne DelSanto to Board of Directors

Document Date: Nov. 21, 2024, 2 p.m. / Source: Business Wire
Activity Class: RoleActivity / Type: Starting
Role: Person: Organization: Document Extract: StackAdapt, a leading multi-channel programmatic advertising platform, recently welcomed Anne DelSanto to its board of directors.
Document Source: https://www.businesswire.com/news/home/20241121001253/en/StackAdapt-Welcomes-Anne-DelSanto-to-Board-of-Directors (archive.org page / archive.org listing)


Renowned Agency Executive Tim Maleeny to Join Quad Leadership Team

Document Date: Nov. 20, 2024, 9:05 p.m. / Source: PR Newswire
Activity Class: RoleActivity / Type: Starting / Region: Sussex
Role: Person: Organization: Document Extract: Tim Maleeny joins Quad as Chief Client Strategy and Integration Officer to help drive growth strategy with client focus.
Document Source: https://www.prnewswire.com/news-releases/renowned-agency-executive-tim-maleeny-to-join-quad-leadership-team-302311581.html (archive.org page / archive.org listing)

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