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Activities between Nov. 15, 2024, 8:06 p.m. and Nov. 22, 2024, 8:06 p.m. from: Sports Management Technology.

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Baha Mar Announces Partnership with Tennis Legend John McEnroe

Document Date: Nov. 20, 2024, 5:31 p.m. / Source: PR Newswire
Activity Class: PartnershipActivity / Region: Commonwealth of The Bahamas
Partnership: Document Extract: The John McEnroe Tennis Center at Baha Mar to be McEnroe's First Caribbean Destination Resort Location. NASSAU, The Bahamas, Nov. 20, 2024 /PRNewswire/ - Baha Mar, the Caribbean's leading luxury resort destination, proudly announces an exciting new partnership with tennis legend John McEnroe to unveil the John McEnroe Tennis Center at Baha Mar. Set to debut ahead of the highly anticipated fifth-annual Baha Mar Cup, happening December 12-15, 2024, this world-class tennis facility marks McEnroe's first-ever destination tennis center in the Caribbean-adding to Baha Mar's unrivaled sporting experiences. " John McEnroe is an icon, and his legacy in the tennis world is extraordinary ," said Graeme Davis, President of Baha Mar. " We are proud to partner with him and bring the John McEnroe Tennis Center at Baha Mar to life.
Document Source: https://www.prnewswire.com/news-releases/baha-mar-announces-partnership-with-tennis-legend-john-mcenroe-302311863.html (archive.org page / archive.org listing)


Under Armour and Baseball Factory™ Team Up to Launch UA Next Prospect Tour, Uniting Elite Young Talent Nationwide

Document Date: Nov. 20, 2024, 1:45 p.m. / Source: PR Newswire
Activity Class: PartnershipActivity / Region: United States
Partnership: Document Extract: Under Armour and Baseball Factory™ Team Up to Launch UA Next Prospect Tour, Uniting Elite Young Talent Nationwide. BALTIMORE, Nov. 20, 2024 /PRNewswire/ - Baseball Factory, a leader in athlete development and training, has teamed up with Under Armour to introduce the UA Next Prospect Tour Powered by Baseball Factory. The new series of events will feature the nation's top middle and high school baseball players. Set to begin in July 2025, the UA Next Prospect Tour will travel to premier venues across the U.S., offering a unique competitive platform for players to display their talents on a national stage. Under Armour and Baseball Factory™ Team Up to Launch UA Next Prospect Tour, Uniting Elite Young Talent Nationwide.
Document Source: https://www.prnewswire.com/news-releases/under-armour-and-baseball-factory-team-up-to-launch-ua-next-prospect-tour-uniting-elite-young-talent-nationwide-302311340.html (archive.org page / archive.org listing)


Major League Baseball Selects Sportradar to Transform Player Talent Scouting for All 30 Clubs

Document Date: Nov. 21, 2024, 1:30 p.m. / Source: GlobeNewswire
Activity Class: PartnershipActivity / Region: Switzerland
Partnership: Document Extract: NEW YORK and ST. GALLEN, Switzerland, Nov. 21, 2024 (GLOBE NEWSWIRE) - Sportradar (NASDAQ: SRAD) today announced a multiyear agreement with Major League Baseball (MLB) to offer unparalleled sports performance analysis of amateur baseball prospects, through its Synergy Coaching and Scouting solution, to the league and its 30 Clubs. This new partnership will revolutionize player talent scouting through Sportradar's advanced, proprietary technology and highlights Sportradar's commitment to delivering innovative and game-changing solutions to the league. Under the agreement, MLB and its 30 Clubs will gain access to an unprecedented depth of player analysis and insights with event coverage expanding significantly, from 3,300 to more than 20,000 games - an over 600 % increase. This includes college, international, professional partner leagues and leading amateur leagues, such as the MLB Draft League, the Appalachian League and MLB Develops events, and, for the first time, top high school events. The Synergy Coaching and Scouting solution is uniquely positioned to address the player evaluation needs of MLB as it leverages Sportradar's expertise ingesting and transforming millions of data points from video into detailed metrics, actionable insights and dynamic visualizations.
Document Source: https://www.globenewswire.com/news-release/2024/11/21/2985224/0/en/Major-League-Baseball-Selects-Sportradar-to-Transform-Player-Talent-Scouting-for-All-30-Clubs.html (archive.org page / archive.org listing)


Rolex becomes title sponsor of major sport league

Document Date: Nov. 21, 2024, 5 p.m. / Source: City AM
Activity Class: PartnershipActivity
Provided_By: Partnership: Document Extract: Legacy watch brand Rolex has today been announced as title sponsor of SailGP, with the Formula 1 of water now known as the Rolex SailGP Championship. The luxury brand joins the likes of Chanel (The Boat Race) in venturing into title sponsorship agreements in sport. The watchmaker has been associated with SailGP since 2019. The deal will also see the brand become title sponsor of the Los Angles leg of the 2024-25 calendar, which includes the likes of Great Britain and Sir Ben Ainslie. The season begins this weekend in the United Arab Emirates.
Document Source: https://www.cityam.com/rolex-becomes-title-sponsor-of-major-sport-league/ (archive.org page / archive.org listing)


Helly Hansen and The Ocean Race Renew Partnership in Long-Term Extension

Document Date: Nov. 21, 2024, 1 p.m. / Source: PR Newswire
Activity Class: PartnershipActivity
Partnership: Document Extract: With nearly 150 years of knowledge, experience and expertise creating performance-driven apparel, Helly Hansen has developed lasting partnerships with sailing's top athletes, including teams that have participated in and won The Ocean Race. Described as the ultimate ocean marathon, The Ocean Race is a demanding, round-the-clock adventure across the world's toughest waters, making it an ideal environment for putting professional grade gear to the ultimate test. " We are excited to extend and elevate our partnership with The Ocean Race, an organization that shares our passion for sailing, our dedication to innovation, and our commitment to respecting and protecting the environment ," said Carrie Ask, CEO, Helly Hansen. " We believe that not only is The Ocean Race the toughest team sporting event, it is also the toughest testing lab on earth for our apparel, fueling our innovation and new product development. We look forward to actively engaging with sailing communities around the world, building awareness of ocean health, and inspiring action ."
Document Source: https://www.prnewswire.com/news-releases/helly-hansen-and-the-ocean-race-renew-partnership-in-long-term-extension-302312825.html (archive.org page / archive.org listing)


Meridianbet Redefines Sports Sponsorship with Europe's First Emblem Integration Deal with BC Crvena Zvezda

Document Date: Nov. 21, 2024, 8:22 a.m. / Source: GlobeNewswire
Activity Class: PartnershipActivity
Partnership: Document Extract: Meridianbet Redefines Sports Sponsorship with Europe's First Emblem Integration Deal with BC Crvena Zvezda. VALLETTA, Malta, Nov. 21, 2024 (GLOBE NEWSWIRE) - Meridianbet, a global sports betting and gaming brand, part of the Golden Matrix Group Inc. (NASDAQ: GMGI) , has advanced its strategic partnership with Euroleague basketball powerhouse Crvena Zvezda. Building on over two years of collaboration, Meridianbet has achieved a first-of-its-kind branding integration in Serbia and the region by incorporating its logo into the club's emblem. This innovative sponsorship represents a next-generation business model for sports partnerships, aligning with Meridianbet's growth trajectory and global market positioning. Breaking New Ground - Key Facts.
Document Source: https://www.globenewswire.com/news-release/2024/11/21/2984929/0/en/Meridianbet-Redefines-Sports-Sponsorship-with-Europe-s-First-Emblem-Integration-Deal-with-BC-Crvena-Zvezda.html (archive.org page / archive.org listing)


Meridianbet Redefines Sports Sponsorship with Europe's First Emblem Integration Deal with BC Crvena Zvezda

Document Date: Nov. 21, 2024, 8:22 a.m. / Source: GlobeNewswire
Activity Class: PartnershipActivity
Partnership: Document Extract: VALLETTA, Malta, Nov. 21, 2024 (GLOBE NEWSWIRE) - Meridianbet, a global sports betting and gaming brand, part of the Golden Matrix Group Inc. (NASDAQ: GMGI) , has advanced its strategic partnership with Euroleague basketball powerhouse Crvena Zvezda. Building on over two years of collaboration, Meridianbet has achieved a first-of-its-kind branding integration in Serbia and the region by incorporating its logo into the club's emblem. This innovative sponsorship represents a next-generation business model for sports partnerships, aligning with Meridianbet's growth trajectory and global market positioning. Breaking New Ground - Key Facts. First permanent logo integration in European basketball.
Document Source: https://www.globenewswire.com/news-release/2024/11/21/2984929/0/en/Meridianbet-Redefines-Sports-Sponsorship-with-Europe-s-First-Emblem-Integration-Deal-with-BC-Crvena-Zvezda.html (archive.org page / archive.org listing)


Meridianbet Redefines Sports Sponsorship with Europe's First Emblem Integration Deal with BC Crvena Zvezda

Document Date: Nov. 21, 2024, 8:22 a.m. / Source: GlobeNewswire
Activity Class: PartnershipActivity
Partnership: Document Extract: Building on over two years of collaboration, Meridianbet has achieved a first-of-its-kind branding integration in Serbia and the region by incorporating its logo into the club's emblem. This innovative sponsorship represents a next-generation business model for sports partnerships, aligning with Meridianbet's growth trajectory and global market positioning. Breaking New Ground - Key Facts. First permanent logo integration in European basketball. Strong, ongoing partnership with a top-tier Euroleague club.
Document Source: https://www.globenewswire.com/news-release/2024/11/21/2984929/0/en/Meridianbet-Redefines-Sports-Sponsorship-with-Europe-s-First-Emblem-Integration-Deal-with-BC-Crvena-Zvezda.html (archive.org page / archive.org listing)


GOVX and Sports San Diego announce return of Hometown Heroes initiative at DIRECTV Holiday Bowl

Document Date: Nov. 21, 2024, noon / Source: prweb
Activity Class: PartnershipActivity
Partnership: Document Extract: Sports San Diego and GOVX announced the extension of their Official Partnership, including the return of the annual Hometown Heroes program at the DIRECTV Holiday Bowl. SAN DIEGO, Nov. 21, 2024 /PRNewswire-PRWeb/ - GOVX, the online shopping platform exclusively for current and former U.S. military service members, first responders, emergency medical professionals, and other government personnel, will be featured as the title sponsor of the GOVX Pregame Show at the DIRECTV Holiday Bowl, which includes the national anthem, a Navy Leap Frogs parachute team performance, American flag unfurling, and Hometown Heroes military tribute. Additionally, the Hometown Heroes initiative, presented by GOVX, will provide tickets and meals for 250 San Diego - based active-duty military servicemembers for the DIRECTV Holiday Bowl. " With a long history of supporting premiere live sports and those who serve, San Diego represents the ideal setting for the DIRECTV Holiday Bowl ," said Alan Cole, GOVX CEO. " With the return of the Hometown Heroes initiative, we 're proud that GOVX can help lead the way in recognizing our heroes both here in our hometown and on a national stage ."
Document Source: https://www.prweb.com/releases/govx-and-sports-san-diego-announce-return-of-hometown-heroes-initiative-at-directv-holiday-bowl-302312660.html (archive.org page / archive.org listing)


Helly Hansen and The Ocean Race Renew Partnership in Long-Term Extension

Document Date: Nov. 21, 2024, 1 p.m. / Source: PR Newswire
Activity Class: PartnershipActivity
Partnership: Document Extract: With nearly 150 years of knowledge, experience and expertise creating performance-driven apparel, Helly Hansen has developed lasting partnerships with sailing's top athletes, including teams that have participated in and won The Ocean Race. Described as the ultimate ocean marathon, The Ocean Race is a demanding, round-the-clock adventure across the world's toughest waters, making it an ideal environment for putting professional grade gear to the ultimate test. " We are excited to extend and elevate our partnership with The Ocean Race, an organization that shares our passion for sailing, our dedication to innovation, and our commitment to respecting and protecting the environment ," said Carrie Ask, CEO, Helly Hansen. " We believe that not only is The Ocean Race the toughest team sporting event, it is also the toughest testing lab on earth for our apparel, fueling our innovation and new product development. We look forward to actively engaging with sailing communities around the world, building awareness of ocean health, and inspiring action ."
Document Source: https://www.prnewswire.com/news-releases/helly-hansen-and-the-ocean-race-renew-partnership-in-long-term-extension-302312828.html (archive.org page / archive.org listing)


League One Volleyball lands additional investment of $100 million with 1st pro season nearing launch

Document Date: Nov. 21, 2024, 11:01 a.m. / Source: Associated Press
Activity Class: CorporateFinanceActivity / Type: Investment / Region: United States
Target: Document Extract: Three investment groups have committed a combined $ 100 million in new funding for League One Volleyball, which owns dozens of junior clubs across the country and will operate a professional league that will launch in January.
Document Source: https://apnews.com/article/league-one-volleyball-lovb-1cb738d702509275fee89705862a508f (archive.org page / archive.org listing)


AutoStore and Bastian Solutions Expand Automated Fulfillment With PUMA

Document Date: Nov. 20, 2024, 2 p.m. / Source: Business Wire
Activity Class: PartnershipActivity
Partnership: Document Extract: AutoStore and Bastian Solutions Expand Automated Fulfillment With PUMA. AutoStore™ and systems integrator Bastian Solutions have once again partnered with global sports brand PUMA. Today, they announced an expansion of their strategic collaboration by implementing the AutoStore system at a new distribution center in Phoenix, Arizona. With this new facility, PUMA aims to increase daily order fulfillment from 100,000 to 200,000, enhancing speed, efficiency, and accuracy across the entire retail supply chain. PUMA and Bob Philion, President PUMA North America, celebrated the grand opening alongside Governor Katie Hobbs, AutoStore, Bastian Solutions, City of Glendale, the Arizona Commerce Authority and Greater Phoenix Economic Council.
Document Source: https://www.businesswire.com/news/home/20241120096964/en/AutoStore-and-Bastian-Solutions-Expand-Automated-Fulfillment-With-PUMA (archive.org page / archive.org listing)


AutoStore and Bastian Solutions Expand Automated Fulfillment With PUMA

Document Date: Nov. 20, 2024, 2 p.m. / Source: Business Wire
Activity Class: PartnershipActivity
Partnership: Document Extract: AutoStore and Bastian Solutions Expand Automated Fulfillment With PUMA. AutoStore™ and systems integrator Bastian Solutions have once again partnered with global sports brand PUMA. Today, they announced an expansion of their strategic collaboration by implementing the AutoStore system at a new distribution center in Phoenix, Arizona. With this new facility, PUMA aims to increase daily order fulfillment from 100,000 to 200,000, enhancing speed, efficiency, and accuracy across the entire retail supply chain. PUMA and Bob Philion, President PUMA North America, celebrated the grand opening alongside Governor Katie Hobbs, AutoStore, Bastian Solutions, City of Glendale, the Arizona Commerce Authority and Greater Phoenix Economic Council.
Document Source: https://www.businesswire.com/news/home/20241120096964/en/AutoStore-and-Bastian-Solutions-Expand-Automated-Fulfillment-With-PUMA (archive.org page / archive.org listing)


AutoStore and Bastian Solutions Expand Automated Fulfillment With PUMA

Document Date: Nov. 20, 2024, 2 p.m. / Source: Business Wire
Activity Class: PartnershipActivity
Partnership: Document Extract: With this new facility, PUMA aims to increase daily order fulfillment from 100,000 to 200,000, enhancing speed, efficiency, and accuracy across the entire retail supply chain. PUMA and Bob Philion, President PUMA North America, celebrated the grand opening alongside Governor Katie Hobbs, AutoStore, Bastian Solutions, City of Glendale, the Arizona Commerce Authority and Greater Phoenix Economic Council. " PUMA's new facility showcases the integral role Arizona plays in our country's growing and thriving economy ," said Governor Katie Hobbs. " We are grateful that PUMA, one of the world's most recognizable brands, has chosen Arizona, furthering our reputation as a premier logistics hub supporting global companies ." AutoStore's cubic storage and retrieval system has been the default automated fulfillment solution integrated with PUMA's warehouse operations since 2015, serving distribution facilities in Indiana and California.
Document Source: https://www.businesswire.com/news/home/20241120096964/en/AutoStore-and-Bastian-Solutions-Expand-Automated-Fulfillment-With-PUMA (archive.org page / archive.org listing)


Teton Ridge Acquires The Cowboy Channel to Drive the Future of Western Sports

Document Date: Nov. 20, 2024, 3 p.m. / Source: Business Wire
Activity Class: CorporateFinanceActivity / Type: Acquisition
Buyer: Target: Document Extract: Teton Ridge, the premier brand at the intersection of Western sports and entertainment, announced today its acquisition of The Cowboy Channel, the leading network for Western sports, along with the Cowgirl Channel and The Cowboy Channel+, a live streaming and on-demand service.
Document Source: https://www.businesswire.com/news/home/20241120099047/en/Teton-Ridge-Acquires-The-Cowboy-Channel-to-Drive-the-Future-of-Western-Sports (archive.org page / archive.org listing)


Shaun White's The Snow League and NBC Sports Announce Media Rights Agreement

Document Date: Nov. 19, 2024, 3 p.m. / Source: Business Wire
Activity Class: PartnershipActivity
Partnership: Document Extract: The inaugural season of the league will showcase the world's top winter sports athletes going head-to-head in multiple halfpipe events at some of the most iconic resort locations in the world. The dramatic competition, featuring the top female and male athletes in snowboarding and freeskiing, will be bolstered by the top-tier production and compelling storytelling synonymous with NBC Sports. " I 'm so excited about this partnership for The Snow League with NBC Sports ," said White. " This collaboration will showcase the incredible talent in snowboarding and freeskiing and bring the thrill of the competition to a whole new level. We hope to inspire the next generation of athletes, and there is no better platform to help showcase our athletes and their stories than NBC Sports ."
Document Source: https://www.businesswire.com/news/home/20241119619326/en/Shaun-White%25E2%2580%2599s-The-Snow-League-and-NBC-Sports-Announce-Media-Rights-Agreement (archive.org page / archive.org listing)


Shaun White's The Snow League and NBC Sports Announce Media Rights Agreement

Document Date: Nov. 19, 2024, 3 p.m. / Source: Business Wire
Activity Class: PartnershipActivity
Partnership: Document Extract: Shaun White's The Snow League and NBC Sports Announce Media Rights Agreement. Three-time Olympic gold medalist and global snowboarding icon Shaun White and NBC Sports announced a multi-year media rights agreement in which NBC and Peacock will showcase The Snow League, the first professional winter sports league entirely dedicated to snowboarding and freeskiing, launched by White earlier this year. The inaugural season of the league will showcase the world's top winter sports athletes going head-to-head in multiple halfpipe events at some of the most iconic resort locations in the world. The dramatic competition, featuring the top female and male athletes in snowboarding and freeskiing, will be bolstered by the top-tier production and compelling storytelling synonymous with NBC Sports. " I 'm so excited about this partnership for The Snow League with NBC Sports ," said White.
Document Source: https://www.businesswire.com/news/home/20241119619326/en/Shaun-White%25E2%2580%2599s-The-Snow-League-and-NBC-Sports-Announce-Media-Rights-Agreement (archive.org page / archive.org listing)


Shaun White's The Snow League and NBC Sports Announce Media Rights Agreement

Document Date: Nov. 19, 2024, 3 p.m. / Source: Business Wire
Activity Class: PartnershipActivity
Partnership: Document Extract: Three-time Olympic gold medalist and global snowboarding icon Shaun White and NBC Sports announced a multi-year media rights agreement in which NBC and Peacock will showcase The Snow League, the first professional winter sports league entirely dedicated to snowboarding and freeskiing, launched by White earlier this year. The inaugural season of the league will showcase the world's top winter sports athletes going head-to-head in multiple halfpipe events at some of the most iconic resort locations in the world. The dramatic competition, featuring the top female and male athletes in snowboarding and freeskiing, will be bolstered by the top-tier production and compelling storytelling synonymous with NBC Sports. " I 'm so excited about this partnership for The Snow League with NBC Sports ," said White. " This collaboration will showcase the incredible talent in snowboarding and freeskiing and bring the thrill of the competition to a whole new level.
Document Source: https://www.businesswire.com/news/home/20241119619326/en/Shaun-White%25E2%2580%2599s-The-Snow-League-and-NBC-Sports-Announce-Media-Rights-Agreement (archive.org page / archive.org listing)

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