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Activities between Nov. 16, 2024, 12:18 a.m. and Nov. 23, 2024, 12:18 a.m. from: StreamTV Insider.

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Wurl boosts FAST arsenal with in-stream CTV ad formats from Transmit

Document Date: Nov. 21, 2024, 2 p.m. / Source: StreamTV Insider
Activity Class: PartnershipActivity
Partnership: Document Extract: Wurl is already a significant vendor in the FAST space, helping to power thousands of free ad-supported streaming channels and offering tools for distribution and monetization, including emotion-basedcontextual ad targeting. But Transmit marks a first-of-its-kind partnership for Wurl in teaming up to allow FAST publishers to insert new CTV ad formats - providing clients with the opportunity to better monetize and add incremental ad revenue for their channels, while aiming to keep a positive viewing experience intact. Transmit for its part has already been working with streamers on CTV-native ads, where it touts in-stream formats like Picture-in-Picture. Unlike a traditional 30-second spot, the Picture-in-Picture format, for example, highlights brand messaging and ads alongside content instead of a regular ad break that cuts away. According to Transmit CEO Seth Hittman, these types of formats offer the chance for inventory and revenue that FAST publishers would n't have otherwise, by creating new ad opportunities within the programming itself.
Document Source: https://www.streamtvinsider.com/advertising/wurl-boosts-fast-arsenal-stream-ctv-ad-formats-transmit (archive.org page / archive.org listing)


Wurl boosts FAST arsenal with in-stream CTV ad formats from Transmit

Document Date: Nov. 21, 2024, 2 p.m. / Source: StreamTV Insider
Activity Class: PartnershipActivity
Partnership: Document Extract: Wurl boosts FAST arsenal with in-stream CTV ad formats from Transmit. AppLovin - owned Wurl is expanding capabilities it offers to FAST channel publishers, marking a new strategic partnership with Transmit that brings the latter's in-stream and other CTV ad formats into the fold to boost monetization. Wurl is already a significant vendor in the FAST space, helping to power thousands of free ad-supported streaming channels and offering tools for distribution and monetization, including emotion-basedcontextual ad targeting. But Transmit marks a first-of-its-kind partnership for Wurl in teaming up to allow FAST publishers to insert new CTV ad formats - providing clients with the opportunity to better monetize and add incremental ad revenue for their channels, while aiming to keep a positive viewing experience intact. Transmit for its part has already been working with streamers on CTV-native ads, where it touts in-stream formats like Picture-in-Picture.
Document Source: https://www.streamtvinsider.com/advertising/wurl-boosts-fast-arsenal-stream-ctv-ad-formats-transmit (archive.org page / archive.org listing)

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